Three Rivers Planning and Development District has worked with Robinson & Associates for over eight years to successfully promote dropout prevention programs like Bling/No Bling, a stay-in-school media campaign; Know More/Go Further, a media campaign that promoted enhancing skills to improve work opportunity; and a campaign promoting the WIN Job Centers and what those centers offer the area.
Robinson & Associates was instrumental in helping form the North Mississippi Media Alliance, a consortium of newspapers, radio stations, television stations and outdoor companies, to provide public service advertising for these campaigns that so greatly impact the area in which we live.
We have been the beneficiary of millions of dollars of free advertising as well have worked together to improve the lives of our people.
I was impressed that the agency began its work for us by listening - to committee members, students, educators, and the general public, primarily through the use of focus groups. As a result, the agency was able to develop very impressive media campaigns focusing on the dropout issue.
These campaigns resulted in several direct contacts for assistance by parents and children.
Equally important, the campaigns have begun to change the public mindset about the value of education. Media outlets committed some $2.5 million in pro bono time and space to these campaigns over a three-year period.
For more than a quarter of a century, Robinson & Associates, Inc., has worked at all levels of marketing within our organization, providing the expertise that has helped us grow into a 41-restaurant franchisee with McDonald’s® Corporation.
They partner with the national and regional marketing staffs of McDonald’s, and with our marketing director, to ensure that we are communicating our sales message to target audiences effectively and efficiently.
They have been recognized nationally for their effectiveness as an advertising agency and for the efficiency of their media buys.
They truly understand our Mississippi market.
Over the past four years Robinson & Associates has provided a wide range of communication support including a full media campaign for Mississippi STEPS, preparing a Communications Plan for the STEPS initiative.
In our dealings with Robinson & Associates, MDES has found them to be competent and knowledgeable public relations and communications professionals.
The Mississippi STEPS media campaign was well thought out and executed. As a result, the program was not only successful, but it also received national and international media coverage.
A recent analysis that we conducted on the educational awareness campaign showed a significant increase in services for three of our performance goals and measures.
BancorpSouth continues to benefit from a long-term and very productive relationship with Robinson & Associates. The relationship dates back to 1970.
These days such long-term relationships are very rare given the wide range of rapidly changing options for advertising, public relations and communications services.
We believe such a tenured relationship says volumes about the level of creative, media, account service and commitment to excellent that the Robinson agency provides BancorpSouth.
Changing your brand is a risky move, but with the help of the Robinson team, we have successfully and seamlessly transitioned into our own.
From the beginning with creating our logo to our current, cutting-edge marketing campaign, Robinson & Associates understands us.