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Coming together, right now, over you

I am very seldom asked what sport I played in college. I like to use that information for a trivia question with the Boy Scouts as I get a kick out of the answers they come up with. No one ever guesses that I fenced at Georgia State University. Most of my collegiate exercise came […]

Advertising and the health of the business

For my personal health care, I have an annual checkup, biannual dental exam and annual eye exam. I trust these professionals to explain the results of the tests they perform. Sometimes adjustments in my routine are necessary. Some adjustments are easier than others. For example, it is easier for me to lose weight than it […]

Disney: Customer Service and Customer Experience

As a member of the Agency Management Institute, I have opportunities to travel to learn about industry trends and meet other marketing consultants. My most recent trip was to the convention center at Walt Disney World, and while I was learning about technology trends and tools in the marketing world, I was witnessing customer service […]

Vision is the necessity that is the mother of invention

If you go to the Henry Ford website at www.TheHenryFord.org, you’ll find this paragraph: “Henry Ford did not invent the automobile. He didn’t even invent the assembly line. But more than any other single individual, he was responsible for transforming the automobile from an invention of unknown utility into an innovation that profoundly shaped the […]

A marketer’s personal view of technology

James Gregory is a comedian from the Atlanta area who told a story about his uncle watching a commercial about a movie that ended with the phrase “Coming soon to a theater near you.” The uncle responded with the question, “How do they know where I live?” Technology. I haven’t purchased film for a camera […]

Open the door and say ‘hello’

Robinson and Associates was a proud sponsor of “Imagine the Possibilities,” the Northeast Mississippi Career Expo for eight graders that was held at the BancorpSouth Arena last month. We were part of the “Marketing” pathway, and all Robinson and Associates members took turns attending the expo and meeting with the students. When the students came […]

The Truth About Advertising Agencies

“Have you ever seen ‘Mad Men?’” I think I have seen two episodes, but I am not familiar enough with the series to discuss it intelligently. When I receive this question, it is usually followed by additional inquiries of what I do for a living. The only current common frame of reference I hear is […]

Budgeting is easy if taken step by step

For these articles, I asked Dennis Seid what the topic of the issue is so that I can tie in what I write to the theme of the business journal.  This month’s topic is “personal finance and planning.” And, since school has started since the last issue, I’ll give this an education twist as well. […]

Internet allows communities to connect, compete

When I hear the word “transportation,” I think of conveyance. Cars. Trains. Motor coaches. Trucks. Ships. Airplanes. Then I put my marketing hat on, and review the four P’s of marketing: product, price, place and promotion. Transportation is definitely a “place” function that deals with channels of distribution. I had the great fortune to be […]

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