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Nonprofits are more similar to for-profit business than they are different

Advertising and public relations are both functions of marketing. Advertising and public relations are more similar than they are different. Marketing for businesses and nonprofit organizations are more similar than they are different. Our lives are interwoven with our vocational and avocational pursuits as much as the promotional side of marketing is interwoven with advertising […]

Learn to read the signs

When I was visiting my brother’s family after my first niece was born, he asked me to put a car seat in his vehicle while he got my niece ready to travel. He said that it was easy to install the seat into its base; his actual words were, “It’s intuitive.” I’m normally good with […]

Make technology work for you

A few months ago I attended an Agency Management Institute meeting in Austin. While there, I checked in on Facebook at the restaurant where we had dinner the first night. The next day, I received a message through Facebook from some friends I hadn’t seen in many, many years that they were now living near […]

Made in Mississippi

With my job and with my Scouting hobby, I get to travel. While I do enjoy my trips, I always enjoy coming home. I have yet to find a place where I’d like to move. I attended college in Atlanta. I enjoyed Atlanta. I thought at the time that I’d like to spend the rest […]

For most businesses, social media audiences have to be grown and cultivated

Once in a while I hear, “I do all of my advertising on Facebook.” Or, feel free to add in the social media of your choice. This is akin to the printed directory service that once told me in a sales pitch, “With our directory, you don’t have to do any other advertising.” As an […]

Mississippi has a lot to offer

Twice a year I attend an Agency Management Institute (AMI) meeting. These meetings are held all across the United States. We have agency partners in Austin; Costa Mesa, Calif.; Denver; Des Moines; Hammond, La.; Houston; Minneapolis; New York; Pewaukee, Wis.; San Diego; and Tempe, Ariz. We usually travel once a year to a city where […]

Life lessons I learned in school

The things that I learned in school I can use in applying for a job or meeting a new customer. When the Furniture Academy was launched last year, the purpose of the academy was not to train candidates how to build furniture. The furniture manufacturing members of the academy teach their skills differently. The focus […]

It’s all in the family

Google is my preferred search engine when I’m looking up information on the Internet. I like that I can type a question into the search bar. With this article’s focus on family businesses, I asked Google, “What percentage of businesses are family owned?” I was very surprised at the answer which came from an Inc. magazine […]

It’s the “Season of Giving”

We’re in the window between Thanksgiving and Christmas. It’s the “Season of Giving.” Why? Because it is marketed that way. It’s promoted by commercials, TV shows, holiday movies and more. When I take a step back and look at the year, giving happens year-round. I often see Mississippi either ranked first or within the top […]

The paradox of advertising

The paradox of advertising that we’ve all heard is this: “I cannot afford to advertise, but I cannot afford not to advertise.” The answer to this is that it’s not about advertising, it’s about marketing. More specifically, it’s about marketing planning. Advertising doesn’t have to be expensive. And, the correlation that the more is spent […]

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